Founder Philosophy
A place where someone's dream can grow.
KIM HAJUN · Founder / Product & Creative Director
What I want to build is not one product, or one space.
It is the room for someone to say, when they talk about what they want to make,
“I could actually pull that off.”
- If the technology is the walllower it.
- If a space is what's missingbuild one.
- If it takes other peoplemake the introduction.
- If it needs a stageput the show together.
What people already carry should not disappear because something got in the way.
I want LIGHT OF LIFE to be what shines on it a little earlier than they would have seen it themselves.
To me, LIGHT OF LIFE is
not a place that achieves someone's dream for them,
but a place where they can achieve it.
Capabilities
Running three businesses at once means speaking product, engineering, and operations in the same breath. The founder has worked through all four stages directly.
01DISCOVER
Finding the problem
- Field research
- Requirements
- User flows
- Core hypotheses
02DESIGN
Designing the service
- IA and scope
- Screen design
- Operating policy
- Prioritisation
03BUILD
Building it
- AI and RAG
- Web services
- Automation tools
- Prototypes
04OPERATE
Keeping it running
- Project management
- QA
- Process improvement
- Stakeholders
Selected work
The field and the stack change; the starting point does not. Find where someone is stuck, and turn it into a better flow.
The founder's own work, including projects from before LIGHT OF LIFE.
Lvlance
AI · ML · PMDetects sound problems at small worship and performance venues through AI audio analysis, with browser-based monitoring and EQ guidance.
AI Public Forum Platform
AI · RAG · PMA public platform that gathers citizen input and visualises deliberation through AI summaries, opinion maps, and reports.
Hanyang University HY-RUN
PM · Booking · AdminUnifies research equipment booking, training, payments, research projects, and member permissions across two campuses.
CHALTTEOK
AI · PM · OperationsA personal AI operating service built and run end to end: planning, backend, deployment, operations, and growth funnel.
Corporate Statement
We shine a light
so people can dream bigger.
We take away what gets in the way, show what is possible, and build the products, spaces, and experiences that let people dream more freely.
PRODUCT · SPACE · EXPERIENCE
“You are the light of the world”Matthew 5:14