Question 1

What is LIGHT OF LIFE?

Accepted Answer

LIGHT OF LIFE is a creative venture company that plans and runs its own products, spaces, and experiences. We look for what stands between people and what they are capable of, then remove it through software, creative spaces, and live work. Product, Space, and Experience are not branches of one business. They are three businesses that grow independently under one direction.

Question 2

What are the mission and vision of LIGHT OF LIFE?

Accepted Answer

The mission of LIGHT OF LIFE is “Remove barriers. Reveal possibilities.”: Take away what gets in the way. Show what is possible. The vision is “A place where dreams can grow.”: Somewhere a dream can get bigger.

Question 3

What businesses does LIGHT OF LIFE run?

Accepted Answer

Product, Space, and Experience each grow on their own. They serve different people and earn differently, but they share one direction: take away what stands in front of someone, and widen what is possible. Product: for people and teams losing the work to the tools, offering web and mobile products we build and run, features designed and shipped with ai, automation for repetitive work, product proposals and joint builds. Currently chaltteok is live · next product in development. Space: for creators putting work off because of venue, gear, or overhead, offering space to make, rehearse, perform, and exhibit, equipment and production support, rental, membership, and co-operated models, joint projects with partner venues. Currently model in planning · looking for operating partners. Experience: for creators and brands with something to say and no stage to say it on, offering performance planning and production, exhibitions and events, brand and cultural projects, collaborations with artists and creators. Currently in preparation · looking for creators to work with.

Question 4

What is CHALTTEOK?

Accepted Answer

CHALTTEOK is the first product from LIGHT OF LIFE: AI that answers the way you would. CHALTTEOK sets up ChatGPT and Claude so they answer on your terms, without you explaining yourself again every time. It has been running at https://chaltteok.cc/ since 2026, and is the first of a continuing line of products.

Question 5

Is LIGHT OF LIFE just CHALTTEOK?

Accepted Answer

No. CHALTTEOK is the first product from LIGHT OF LIFE. LIGHT OF LIFE continues to ship web and mobile products while running its creative space and live production businesses independently. CHALTTEOK is live, the next product is in development, the space model is in planning, and the first performances and exhibitions are in preparation.

Question 6

Where does the name LIGHT OF LIFE come from?

Accepted Answer

The name comes from Matthew 5:14–16, “You are the light of the world”. LIGHT OF LIFE does not want to be the thing that shines, but what does the shining.

Question 7

What are the core values of LIGHT OF LIFE?

Accepted Answer

LIGHT OF LIFE works by five values: SHINE FIRST (See it), REMOVE THE BARRIER (Clear it), MAKE ROOM (Open it), DREAM BIGGER (Widen it), MAKE IT REAL (Ship it).

Question 8

Who founded LIGHT OF LIFE?

Accepted Answer

LIGHT OF LIFE was founded by KIM HAJUN, who serves as Founder / Product & Creative Director. The registered business name is 라이트오브라이프 (LIGHT OF LIFE).

Question 9

How do I contact LIGHT OF LIFE?

Accepted Answer

Use the form at https://lightoflife.work/en/contact or email hello@lightoflife.work. Enquiries are sorted into products and partnerships, new product ideas, space, performance and exhibition, investment and partnership, joining the team, and everything else.

Shine a light on possibility.

We build more than one thing.

Three ways to shine.

Make technology disappear.

Give creators room to dream.

Create moments that open new possibilities.

We shine a light
so people can dream bigger.